SELAHATIN
Selahatin is introducing the future of oral luxury. With a series of artisanal whitening toothpastes, mouthwashes and bathroom objects the brand elevates the emotional experiences of everyday ceremonies. Launched in 2018 by Kristoffer Vural, all products are developed in Selahatin's Stockholm studio and made in Switzerland.
The brand has been nominated in the Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ and called “the world’s most sophisticated toothpaste brand” by Monocle.
Selahatin is partnering with iconic designer Rick Owens - a longtime admirer of the brand - for a limited collection. Kristoffer has developed a signature Rick Owens aroma named after the designer that encapsulates his signature monochrome aesthetic.
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